Local SEO ensures that your website is optimized for local search, including your city and state in your website's title tags, meta descriptions, and content. You should also create local landing pages specific to each city or town you serve. Following are simple tips to ensure your website ranks high in search results and reaches your target audience.
Learn the Basics of Local SEO
Every real estate agent should know that generating leads is essential to your success. And if you want to boost your local SEO, NAP citations, local keyword research, and on-page optimization are great places to start. Of course, the best solution is to entrust the task to an agency for real estate SEO with the relevant experience and knowledge. But if you are eager to try a DIY approach, here are the recommended steps.
NAP stands for Name, Address, and Phone number, the three elements that must be consistent across all your online listings. That means your NAP must be the same on your website, social media profiles, and any directories or review sites where you have a presence.
Creating NAP citations can be time-consuming, but it’s worth the effort. These citations act as “votes” for your website, telling search engines that your site is relevant and trustworthy. The more NAP citations you have, the higher your ranking in search results.
Local Keyword Research
Local keyword research is a process by which you identify the words and phrases potential customers use to search for businesses like yours in your service area.
Local keyword research is essential to boosting your website’s visibility in SERPs. Optimizing your site for local keywords can improve your chances of being found by people ready to buy or sell property in your area.
Local keyword research can be done in a few different ways. A keyword research tool, such as Google Keyword Planner or Moz Keyword Explorer, is one option. Another option is to look at the suggested searches when typing a query into Google.
One of the most critical aspects of local SEO is on-page optimization. Here are a few tips on how to do on-page optimization to help boost your local SEO:
1. Use titles and descriptions with lots of keywords: Make sure that your titles and descriptions contain the keywords you want to rank for. It will help search engines figure out what your page is about and match it to searches that make sense.
2. Optimize your images: Include keywords in your image file names and alt tags to help search engines index them appropriately.
Use Geo-targeted content: Utilize geo-targeted content (such as city names, neighborhoods, etc.) throughout your website to signal to search engines that you're catering to a local audience.
Reviews and Testimonials
If you have an agency, one of the best ways to boost your local SEO is by getting reviews and testimonials from your past clients. Here's why reviews and testimonials are essential and how you can get them.
Reviews and testimonials are critical because they help show potential clients that you're a trustworthy and reliable real estate agent. They also help improve your search engine ranking, making it more likely that people will find you when searching for a real estate agent in your area.
You can simply ask your past clients to leave them on your website or social media pages to get reviews and testimonials. You can also send them an email or letter asking them to write a review or testimonial. Another effective and swift way to ask for testimonials is by providing clients with a video recording app that allows them to share their experience with your service. Once they've sent their recording, remember to strategically place your client testimonials on your website. Make sure to thank them for their time, and let them know how much you appreciate their feedback.
List Your Site in Local Directories
One way to boost local SEO for real estate agents is to list your site in local directories. It can be time-consuming, but attracting more clients is worth it.
Here are some guidelines for getting your website listed in local directories:
- Make sure your profile is comprehensive and correct. Include your name, contact information, and the URL of your website.
- Select the appropriate category for your enterprise. Real estate agents, for example, should select categories such as "real estate" and "real estate agents."
- Add photos and videos to your profile. You'll distinguish yourself from others more easily.
- In your profile description, include keywords.
Create Content for Your Local Audience
Creating content tailored to your local audience is an excellent boost to local SEO. By writing blog posts, making videos, or even just posting on social media about things that are important in your area, you can help your search engine ranking and get more potential customers' attention.
Here are a few starters:
- Write a blog post about the top 10 things to do in your city.
- Create a video tour of a few of the most popular neighborhoods in your area.
- Share some tips on the best ways to find homes for sale in your market.
Having a website that is compatible with mobile devices is becoming increasingly vital in this day and age of digital technology.
A mobile-friendly website will help boost your local SEO and make it easier for potential buyers to view your listings on their mobile devices. Here are some guidelines for developing a mobile-friendly website:
Use Responsive Design
This type of design automatically adjusts to the device's screen size, making it easy to view on any size screen.
Use Large Font Sizes
Small font sizes can be challenging to read on a small screen. So make sure your font sizes are large enough to be easily readable.
Use Large, Easy-to-Tap Buttons
It will help mobile users navigate your site more efficiently and ensure they have a positive experience on your site.
Use HTML5 and CSS3
Avoid Flash and other mobile-unfriendly technologies. HTML5 and CSS3 work best.
To summarize, improving local SEO for real estate brokers is not as complicated as it may seem. Any real estate agent may enhance the traffic and visibility of their website in search engines by following the ideas and tips provided in this article. Go out there and start improving your local SEO right now!