Curb appeal is one of the most important aspects of selling a home. It sets you apart from other homeowners and gives potential buyers a first impression of your property. This is especially critical today when the real estate market is increasingly competitive.
According to Realtor data, the market is facing low inventory, with January 2023 listing being 43.2% lower than pre-pandemic levels. This means only a few homes are meeting the buyer’s demand.
Why Improve Your Home’s Curb Appeal
The property's exterior is the first thing a potential buyer will see. It must look attractive and well-maintained. It gives them the impression that you spend enough time maintaining the home’s exterior, so the interior must also be in optimal condition.
A well-kept exterior will boost the chances of selling the property quickly and for a higher price. An attractive surrounding will reflect positively on the neighborhood, raising its aesthetic appeal and potential value.
Keep in mind that prospective home buyers will search for properties online. According to the National Association of Realtors (NAR), 83% of agents say real estate photos help sell homes faster.
Therefore, improving the curb appeal of a real estate property can have many positive effects, both in the short and long term.
Tips for Amazing Real Estate Photography
The key to creating great photos that showcase your curb appeal is to follow these five tips:
Prepare the Gear and Tools
Before you start shooting, it's essential to prepare your camera gear and tools. A tripod is necessary in order to steady your camera when capturing photos of real estate properties. A good lens will help you get closer to the subject to capture more details and show its beauty. If you can get a hold of a wide-angle lens, it will help you get a better picture of your home in its totality.
After the shoot, you should also have editing tools to fix the photos. You can’t simply shoot and upload. You have to make sure that your images are presentable. Editing tools, such as an image upscaler, can help you polish your shots to showcase the home.
Clean the Curb
Since you want to highlight the home’s exterior, ensure the surrounding is appealing. While you can rely on editing tools to clean the images, it will make your life a lot easier if you clean the area.
Spray down the curb to remove dirt or debris. You have to make the home’s exterior inviting enough to encourage people to visit your home during an open house. It’ll also stand out against other homes listed in your neighborhood.
Plan the Time
The best time to shoot your property is during the golden hour, which is the first and last hour of sunlight. This means you'll get more natural light at a flattering angle to your home.
However, it’s also best to take night shots of the area. It isn’t common practice to show night views of the surrounding area. That’s why it’s all the more vital for you to do it. You can showcase your home in a well-lit neighborhood, making it ideal for families.
Take Perspective Shots
This is a great way to capture your home's curb appeal. You can get different angles, including front, back, and side views. Use a wide-angle lens so that the viewer has an idea of what they are looking at when they see the photo.
Taking a perspective shot of a home is a great way to get an overview of the entire space without overwhelming the viewer. It can help accentuate the home's flow, allowing viewers to see how each area connects and how the house is laid out. These shots can capture the size and scope of a place, which can be challenging to do with traditional "flat" photography.
Showcase Special Features
One of the best ways to make a house stand out is by showcasing special features that make it unique. These include a new roof, extensive renovations or fence upgrades, and a well-maintained yard or garden. They can also capture a house's character, making it more inviting and exciting.
Real estate photography is an integral part of the buying process, providing potential buyers with a visual representation of the property. With real estate photography, buyers can get an intimate look at the home and decide if it fits their needs.
- Prepare your camera and editing tools
- Clear out the clutter
- Plan the shoot
- Take pictures from different angles
- Highlight best features
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