Building your network as a new real estate agent could be one of the most important tasks any beginner can do. Although working on your connections can be difficult, especially in a new city, you’ll need to do your due diligence to create a diverse network that organically drives clients.
No one ever said becoming a real estate agent was easy, but it doesn’t have to be difficult, either. Use these tips to get the most out of your city by utilizing your real estate network.
Networking is integral to any real estate agent’s career. Having an effective network can make the difference between getting by and being successful, so start building your community today!
Real estate agents already make a habit of carrying around their business cards, but don’t forget to ask for other people’s cards. When you have the other person's contact information, it gives you the power to initiate the relationship, making it easier for you to build your network.
An easy way to expand your network is by attending professional organizations like BNI or the chamber of commerce. These organizations typically host weekly, biweekly or monthly meetings. The more meetings you attend, the faster you’ll be noticed by your community.
At an event, make sure you speak to everyone in the room. Not only will this confirm to others that you're personable, but it also shows you’re willing to foster deep connections. Spend 5 minutes talking to people you already know, but spend 15 minutes speaking to acquaintances.
Positivity breeds positivity. While networking, try to have as much fun as possible. When others see you having a blast, other people will want to join in and get to know you. Still, remember that you’re trying to meet people. Always remain professional to make a great first impression.
Your city will likely host a real estate networking event where you can meet other agents. While you should attend these events, consider going to conferences that target your market. For example, if you’re selling a family home, go to events that talk about child-rearing or marriage.
Build credibility in your niche by creating a website that advertises your services, but don’t stop there. Agents can create content for their website that talks about industry trends and related topics. For example, you could write a blog post about interior design or curb appeal.
93% of U.S. home buyers search for their new home online, and you need to capitalize on that market. Use social media to market your homes and real estate knowledge to clients who are looking to buy or sell. Keep interacting with clients to develop authentic relationships.
Don’t forget about your close working relationships while building your network. You’ll likely refer your clients to other sources, like lenders, lawyers, and inspectors, and you need to make sure you can trust them. Remember, your team is a reflection of you, so only choose reliable people.
No one can be all business, all the time. In fact, it’s in your best interest to be an active community member that volunteers or engages with local media sources. If you show up on time, ready to work, you’ll have a good chance of turning friends into potential clients.
When you form solid, local relationships, you’ll build an authentic network that drives clients and leads. While building your client network, you’ll also find many chances to speak and connect with other business people who may be willing to refer clients or entrepreneurs.