Celebrity neighbours that include Jeremy Clarkson, Richard Branson and Simon Cowell would have all seen the UK's first floating for sale board. The marketing tool was launched over one of London's most chic areas yesterday.
In an attempt to stand out from the crowd and draw attention to his 2 bed flat for sale, a Holland Park homeowner has been the first to adopt an innovative new way to advertise his home. TheHouseShop.com, who are advertising Robert's property, have taken the traditional concept of a For Sale Board and upped their game to deliver a rather unusual and attention-grabbing spectacle.
The stunt has captured the imagination of the local community in Holland Park, who were shocked to see the worlds' first âFloating For Sale Boardâ hovering gracefully above Robert's 2 bed flat on Holland Park Road. When asked what gave them the idea to use the hot air balloons, Nick Marr explained:
"This is all part of "Extreme House Selling' a term I use where owners agents and media companies go above and beyond to help clinch a sale. We've worked with thousands and thousands of clients over more than a decade and we are constantly looking for new and innovative ways to market and sell peoples' homes. In this case, it was in fact one of our private sellers who spurred us on to offer this new service.â
âRobert, the owner of a lovely 2 bed flat in Holland Park, was keen to buy a For Sale Board from us to capture local interest in his property. But unfortunately, no one is allowed to erect a For Sale Board on his street, so we started trying to think of how we could physically draw attention to Robert's property in a slightly more dramatic and impactful mannerâ¦. Enter the âFloating For Sale Boardâ.
âThe response has been amazing and the level of interest in Robert's property has sky-rocketed since the installation, so we have achieved what we set out to doâ.
TheHouseShop's innovative use of hot air balloons stationed above a client's home to act as a giant floating For Sale Board must have cost the property site a pretty penny, but âthe impact seems more than worth the priceâ said co-founder Nick Marr.
It is not yet known whether the âFloating For Sale Boardâ will be made available to all customers listing on the property site, and they have yet to release any figures on the cost of the high-flying advert. However, it has been announced that for a small extra hourly charge, a representative from TheHouseShop will be stationed inside the hot air balloon with a megaphone from 9.00am â 5.00pm to announce the property details and attract passers by.
About The House Shop
The House Shop, formerly The Little House Company, is a property website with over 15 years' experience working with homeowners and professionals. The Little House Company became known as the largest private sales website in the UK and now, as TheHouseShop.com, offers homeowners a gateway to access all available routes to market, from For-Sale-By-Owner and online estate agent, to high street agent and even property auctions. more here
Working with homeowners, estate agents, landlords and developers, TheHouseShop is an inclusive platform that lets homeowners choose how they want to sell or let their home.