The CEO of digital marketing company Marr International makes a response to Google most recent algorithm change that will effect real estate websites.
Yesterday Google announced that it has made changes to how it evaluates links to websites and the inference is that links that contain keywords i.e. ââ¬ÅFlorida real Estateââ¬Â may now be useless or possibly detrimental.
The announcement was as follows:
"Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable"
This announcement came along with an unprecedented 40 other algorithm changes. Nick Marr CEO digital marketing agency Marr International ââ¬Å Google is trying to stop manipulation of the search engine result pages. The industry has seen the growth of robots that can generate thousands of links artificially promoting a website. Real estate companies seeking to rank for specific terms need to be aware of over using keywords to beat the competition.
Back links, also known as incoming links or inbound links act as a vote in the eyes of search engines. Keyword links have helped websites rank for a specific term when a keyword or anchor text is used in the back link.
It seems that Google is working hard on eliminating spam from the result pages. The backlink evaluation change indicates that Google found a way to deal with manipulated backlinks. If you participate in automated linking schemes, your real estate website might get into trouble
Read more here: Keyword Algorithm Changes
Are you looking to buy property in USA ? Florida , Ca , Detroit , Cape Coral , Buffalo
Are you looking to rent property in USA ? Austin , Kissimmee , New Orleans , Park City , Breckenridge
Author
Nick Marr
I am an internet entrepreneur with a passion for driving big audiences and a love for real estate. I have had plenty of ups and downs which has given me the experience to help others launch their own businesses. I enjoy projects that save consumers time and money, challenge convention and add real value to peoples lives.