UK property websites Rightmove, Findaproperty and Zoopla battle it out for UK visitors . Zoopla fires a warning shot at the two giants by taking a larger market share and announcing a new TV advertising campaign
Nielsen figures show overall visits to U.K. property sites fell by 5.3 percent in July compared to the previous month, as is to be expected at this time of year. Rightmove visitors fell by 2.2 percent and TDPG fell by 1.1 percent. But over at Zoopla, it seems the Summer season is actually going better than expected with a visitor growth of 5.2 percent.
Alex Chesterman, CEO of Zoopla Ltd, commented: “We are delighted to be continuously growing our market share and playing an ever-increasing role for our agent members in terms of both exposure and enquiries.”
It’s good news for the portal which is hoping to capitalize on the momentum with a national TV ad campaign starting now – of which Chesterman said, “Our first national TV ad campaign…targets property buyers, renters, sellers and landlords so that we can continue to be the most effective marketing partner for all U.K. estate agents.”
According to the Nielsen figures, Rightmove remains in the No. 1 spot with FindAProperty coming in second and Zoopla third.
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Author
Nick Marr
I am an internet entrepreneur with a passion for driving big audiences and a love for real estate. I have had plenty of ups and downs which has given me the experience to help others launch their own businesses. I enjoy projects that save consumers time and money, challenge convention and add real value to peoples lives.