People use the internet to search for almost everything, including finding the best properties to invest in. If you’re part of a real estate firm, you should be able to reach potential clients and provide what they need.
But it’s not enough to just build a website to put your company’s name out there. With so many businesses doing the same thing, your real estate brand can easily get washed away under the sea of competition. You need something to bring you closer to your target market’s radar whenever they look up real estate. For that, you can turn to search engine optimization (SEO).
SEO For Real Estate Defined
SEO for real estate is a marketing tool firms can use to improve the performance of their websites. Simply put, it involves optimizing business platforms to attract clients through organic search results. The better the SEO, the more views your website gets. In turn, that creates tons of opportunities to build relationships with your target market.
In other words, effective SEO can make your real estate company more visible to potential clients. It's one of the best ways to generate quality leads and raise sales conversion rates.
However, it can be tricky to pull off on your own. This is why some companies rely on experts like Curaytor and others like it to help them with their real estate goals.
Important Things New Agents Should Know About SEO
Before you can get started on your real estate SEO journey as a new agent, you should know the basics of what it entails. Here’s a breakdown of what you need to learn:
1. Publishing Authoritative Content Online
Content is an essential piece of any online marketing campaign. Investing in content marketing is one of the most common ways you can raise awareness for your real estate brand.
This involves posting materials like blogs, pictures, and videos on your online platforms. These should generate interest in your target market and encourage it to remain connected to your brand. However, you must make sure your material is valuable to them if you want to turn their engagement into conversions.
2. Choosing The Right Keywords For Your Content
In addition to producing valuable content, you need the right keywords. These are short phrases or individual words most clients use when looking up information online. The best ones get the most traffic and encourage more action from people who use them. This is why major search engines rely on them to determine if content provides value to users or not.
Knowing which keywords to use in your content can be easier said than done. But there are some ways to find the right ones.
For instance, you can check the websites of your real estate competitors to see which keywords they use. Based on the clicks and shares they receive, you can gauge how well they work. You also have the choice of using online tools to find keywords. But these are usually available on a freemium basis at best, and they don’t often guide you on how to best use them. In that case, you can turn to an SEO service provider to lend you a hand.
3. Optimizing Your Website For Mobile Gadgets
You can't ignore optimizing your website for mobile devices if you want to connect with more clients. These gadgets are flexible and convenient, and most people prefer to use them to search the Web.
Making your site mobile-friendly opens up a whole new avenue for engagement. Reach out to a website design expert to help you do that for your real estate brand.
4. Having A Backlinking Strategy
Building backlinks is another important thing every new real estate agent should know. It refers to creating links from other websites to yours or linking your content to others within your niche.
This strengthens your real estate SEO strategy in various ways. For instance, it can increase the authority your brand has, making it seem more valuable to potential clients. Viewers from the sites you linked to or from may also be interested in your brand and seek to build relationships with you.
Backlinking also helps your website rank high on search engine results pages (SERPs). Again, that’s because it demonstrates authority and signals to users that you offer valuable and actionable information.
5. Leveraging Influencer Marketing
Influencer marketing continues to be a popular form of online promotion. It involves hiring social media personalities, online bloggers, and celebrities to promote your brand to their own audiences.
Most influencers already have millions of followers. Partnering with them opens your brand to a pool of potential clients that sustains engagement on its own. This is something you should consider to boost your SEO strategy.
6. Maintaining Social Media Visibility
Finally, you must promote your real estate agent firm on social media. It remains one of the best channels for fostering organic engagement. Therefore, investing in dedicated social media accounts helps you to connect with more customers.
Investing in SEO is one of the most effective approaches to growing your real estate brand as a new agent. Learn which strategies scale to your needs and capacity to get the best results. It never hurts to turn to experts to guide you in creating the ideal strategy. In the meantime, keep this in mind as you build your plans.