Like other sectors, the real estate industry is highly crowded. So, how do you make yourself stand out from the competition? If you try to copy what everybody else is doing, you'll probably rank below average. To stand out from the crowd, you need to develop creative marketing strategies.
Do Something for Your Community
You need to generate leads by all means possible. A smart way to do this is hosting a community event. This is an example of traditional in-person marketing, which is still working today. Hosting such an event is like killing two birds with one stone: you'll be helping a worthy cause in your neighborhood and promoting your business at the same time.
There are many opportunities for community events, including offering free paper shredding at your office, organizing a half-marathon in support of an orphanage, or bringing together people for a tree planting event.
Such events help to create awareness about your brand. You can also take advantage of the event to collect the contact details of the participants. Do not also forget that these philanthropic acts will remain glued in the minds of many people, and they will remember you for many years to come.
Don't Ignore the Power of Direct Mailing
Not only does direct mail help you connect with your clients, but it also allows you to stay in touch with them. This is quite important in real estate marketing. It helps you build long-lasting relationships with your clients. Overtime, you'll become their favorite real estate provider, and they will be willing to promote your business to their social circles.
Before you start sending your real estate marketing postcards, define your target audience, consider the design, determine the mailing frequency, and assess the timing. Considering these options will help you get maximum returns from your direct mail marketing campaign.
Create Killer Content
Nearly all real estate websites have a blog section today. Therefore, having an ordinary blog doesn't set you apart. Again, this calls for your creativity. First, invest in high-quality writers if you are not able to write content on your own.
Next, always create content that solves the problems of your potential buyers. Handle topics such as dealing with bankruptcy, surviving a divorce, and handling retirement, among others. Ensure the content is valuable and captivating.
Lastly, marry your content with a neighborhood. Nowadays, people search the internet for things that are related to their residence. By including a geographical location in your content, your website will rank high on search engines.
Celebrate Homebuyers' Birthdays and Anniversaries
Do everything possible to stick in the minds of your clients. An excellent way to do this is by remembering their home anniversary or birthday. It's also a sign that you care and you appreciate doing business with them.
It is advisable to keep a record of the dates when your clients bought their properties. If possible, include "date-of-birth" in the client personal details form, and store it in your database. Be sure to send automated messages with a gift or card for each of your clients on these selected dates.
Social Media Accounts Are a Must-Have
Social media accounts might not sell your brand directly, but they help you build a community. And if your following is large, there are high chances of converting many prospects to customers. Social media is mainly visual, meaning you can showcase your properties to attract many potential buyers.
Open business accounts in two or three social media platforms such as Facebook, Twitter, LinkedIn, YouTube, and Instagram. Ensure that you deliver valuable, unique, and consistent content on your pages. Also, be part of real estate social media groups to share and promote your properties for free.
Hold Virtual Tours
More than 77% of homebuyers today ask for a virtual tour before setting an eye on the home in person. Of course, a large number of these people will decide whether to buy or not to buy based on what they see on the virtual tour.
In that case, only serious clients will ask for a physical tour of the property. This saves you the time and money of showing the home to people who are not serious.
Hire a Photographer
Great photos are a must for successful real estate marketing. The images you display in your listings, website, and social media create a critical impression of the property. It is imperative to make a desirable first impression with sweeping shots.
Your phone camera might do a great job when it comes to winning real estate photography. The surest bet is to hire a professional photographer. The cost of hiring them will undoubtedly pay back when you obtain quality buyers for the property.
To succeed in your marketing plan, you must consider even the tiny baits that will attract prospective buyers to your side. All the above tips should get you started in your real estate marketing strategy.