Some contractors tend to underestimate the power of online marketing when it comes to getting new business. They often assume that most deals are done offline and that offline marketing methods are still the best way to market their business. But they'd be surprised at how efficient digital marketing can be for their business. Those who already understand the importance of digital marketing may be asking themselves how they can increase their results. If that is your case, here are some digital marketing tips you could follow.
Revamp Your Website
If your site is more than five years old, there's a strong chance that it needs a revamp. It also needs to get a makeover if you're doing things like using too many stock images or using outdated file formats like flash.
The only problem is that a lot of people don’t know what a construction website should look like and tend to go for something that is way too grandiose and complex. In reality, a construction website only needs five pages. You need an “about us” page, a services page, a contact page, a portfolio/case studies page, and, of course, a homepage.
Try to keep the design as clean as possible and have clear calls to action throughout. Your clients should be prompted to ask for a consultation or to contact you multiple times with a combination of buttons and links. You also have to focus on good images, making sure that the site is aligned with your brand image, and making it easier for people to find information through clear navigation.
Check out this guide on what a perfect construction contractor website should look like.
Pay per click is one of the most powerful digital marketing tools that you can use and if you are not using it already, you should give it a try right away. PPC allows you to bid on keywords and only pay when someone clicks on your ad when they run a search on Google for the particular work. The price per click might be high in your case but it will be worth it if you can get enough conversions.
We wouldn't suggest that you do this on your own, however. Hire a PPC manager who's familiar with the niche. They will know which type of keywords you should bid on and how much you should spend.
Work on Content
Out of all marketing methods for construction companies, content marketing is probably on top. One of the reasons why content marketing works so well for construction contractors is that it allows you to show your expertise and attract clients by helping them solve their problems.
You can use the content on your page to reel people in or release content through popular publications and have people come in from links in that content. This is something an outreach service will help you with. You can either create the content yourself or commission it if you don't have someone who can create professional industry-driven content in your team.
Digital marketing should be a priority for you as a construction contractor. It's cost-effective, easily measurable, and there are tons of different methods that you can use, so start learning how to use it today.