How to Make More Sales as a Real Estate Agent


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Real estate is a crowded market. According to data from the National Association of Realtors, there are approximately 2 million active real estate licensees in the US.

Yes! The competition is fierce in the property market. But many have aced it and are making a killing from real estate deals. According to NAR, 87% of home buyers purchase homes through real estate agents. So it’s evident there is a market for real estate agents.

But how do you beat the competition?

Setting yourself apart in such a competitive market requires time and a strategic mindset. The good news; growth is within your hands. We’ve compiled a list of the things you can do as a real estate agent to make more sales.

1. Ask for Referrals

Did you know 64% of sellers found their agents through referrals from friends, family, or relatives? Referrals remain the number one source of free leads and are trusted by many successful real estate agents.

And the best part, referral marketing doesn’t cost a dime—all you have to do is stay connected with the people around you and let them know what you do and why you’re good at it.

To get the best results, focus on driving referrals with current and past clients. While referrals typically cost you nothing, offering some referral gifts can motivate your customers to refer their colleagues and families. For more information on referrals and other sources of free leads, check out this Follow Up Boss’s article on real estate leads generation.

2. Advertise Aggressively

Invest in paid advertising. Real estate lead generation services such as Zillow’s Premier Agent will connect you with active buyers in your target location and you can expect to pay between $20 to $50 per lead. Here are a few other ways you can market yourself and your services.

       ●              Advertise in the local newspaper

       ●                Run Google ads

       ●                Advertise on billboards

       ●               Run ads on social networks—Instagram, Facebook, and LinkedIn

When advertising online, be sure to create a real estate agent bio that will reflect your professionalism, attributes, and experience as a realtor.

3. Run Paid Facebook Ads

Social media is a great marketing vehicle to grow and generate real estate leads. But to get the most out of your social media marketing campaign, you’ll need to leverage paid advertising and nothing does it better than the paid Facebook ads.

Facebook is a great place for real estate advertising. With real estate Facebook ads, you can target different market segments based on your ad preferences.

For example, you can target prospects who recently got married, who purchased a house for the first time, or even prospects who follow Zillow’s Facebook page. This way, you’ll only get leads who are interested in real estate or are looking to buy a home.

4. Reach Out to Expired Listings

The average metropolitan area will have thousands of expired listings each year. To get expired listings, you’ll have to be able to market yourself to a homeowner who likely has been frustrated and discouraged by another agent.

Start by searching the MLS database for listings that are expiring soon. Don’t contact the seller until the day after the listing has expired. Once ready, open the conversation by stating you understand their frustrations, then explain how you’ll do things differently to sell their home fast. 

Got more tips on how to boost real estate sales? Share with us in the comments section below.

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