Following HomesGoFast's useful tips, creating a property listing and attracting buyers can be quite a straightforward process. Once you have buyers interested, though, you need to make sure that you can convert their attention into an actual sale. How do you respond to a property enquiry? We provide seven simple steps for lead conversion success:

Respond immediately

First impressions are important for your home, but they are equally important for you. Waiting to contact your buyer is a surefire way to give a bad first impression. Responding immediately will show that you are interested in them, as well as professional and organised - and, of course, that your home is still available to buy. If competition is high in your area, then taking your time to get back to them will only give them more of a chance to find and fall in love with another home instead.

Arrange a viewing

Do not waste any time in inviting them to view your property: for many, this is the deciding step which will determine if they could live there or not. If they are not interested, you have at least saved yourself time and effort.

Ask what they need

Giving buyers what they want is key to a successful sale, but you will not know what that is unless you ask them. Are they short of furniture? Keen to find a good school nearby? Unable to move for several months? Find out as much as you can so that you can help them as much as possible.

Tell them what they need to know

While some requirements may be practical or physical, a buyer will also want to know more information about your home, as well as the local area. Try to service them with as many details as possible: an informed buyer is more likely to sign on the dotted line. In accordance with the first step, try to do this quickly.

Watch our for scammers

While the market is full of keen buyers, there are also a minority of enquirers who are bogus, interested in only finding a way to part you from your money. If a buyer asks for your personal details - or, worse, your bank information - do not share them. Likewise, buyers asking to borrow money to pay for an air fare to visit your home should also be treated with suspicion.

Negotiate

Try to be as realistic and fair as possible when discussing the value of your home. A disproportionately high sum will not win over a buyer, but if you can show the buyer you are willing to negotiate, you are also more likely to be able to agree on the correct amount for each of you - and turn that asking price into a sales price.

 
 

Property viewing checklist

Things you should tell your buyer

Disputes about the property Boundaries Planning permissions / constraints Insurance policies Shared drives or other arrangements with neighbours What contents are included in the sale

 

Photo: Pulpolux

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Author

  1. avatar
    Carol McDonald