Why Comparing Listing Sites Is Important Before Selling Your Home


Listing sites make it easy for you to sell your home. Usually, you just have to find the right listing site, advertise your home, and wait until you’ll have buyers. Regardless of the type of home, price, and location, you’ll surely find a listing site that can help you earn money in the fastest way possible. But aside from the convenience, do you know why it’s actually important to compare different listing sites before selling your home?

As mentioned, you’ll be bombarded with a lot of listing sites today. While some of these listing sites are still new, others have been around for decades. For you to get the best value out of your home, take the time to compare listing sites first because:

1. You’ll Find Out The Best Platform To Use

Selling your home isn’t an easy task. Before you can haul in the right buyer, you need to think about the best platform in which to sell your home first. There are various listing sites online, each one offering different services. Depending on the type of property you’re going to sell, one listing site may be better than the other in terms of their market reach or property management. Some sites may also accept only a specific type of property to be listed and don’t cater to other types of properties. You might also want to consider if a specific listing site has fees indicated. Take for example Roofstock vs HomeUnion: what are the differences between these two listing sites? Would it be better to sell your property in one or the other? The more you know about different listing sites or online marketplaces, the better you can decide where to post your property up for a successful sale.

2. You’ll Be Updated With The Price In The Market

Sellers regularly adjust the prices of their homes in order to stay ahead of the game. No matter what marketing strategy you use, if your home is too expensive for your potential buyers, don’t expect that you’ll be making a sale anytime soon. If you don’t want to experience this mishap, compare listing sites before selling your home. Doing this can give you a better idea of what price point is acceptable to your target audience. You’ll know which price is too expensive or affordable for them.

3. You’ll Compare Levels Of Service

Customer service is an important deciding factor for most buyers. More often than not, they will buy a home when they feel appreciated and valued as a buyer. If you’re clueless as to what kind of customer service to offer to your buyers, compare listing sites. When you do this, you’ll know what your competitors are doing to haul in buyers. What kind of refund policy do they have? Do they offer online payments? Do they provide a hotline for customer complaints and queries? As much as possible, benchmark from what your competitors are doing and offer something better.

In addition, as a seller, you need to determine if there are listing fees you need to pay the site. Depending on how much you’re planning to sell your home, the listing site may require a certain percentage as a listing fee.


4. You’ll Be Able To Check Out Different Details

Gone are the days when buyers are choosing cheap products; today, there are also looking at the “extras” they can possibly get from a single purchase. Aside from buying a home, they are also concerned about the maintenance details of the home, shipping costs, service promise, and credibility of the seller they’re buying from. Most buyers will look into these factors before buying a home online. Comparing listing sites allow you to determine what “extras” the competitors are offering. This information can help you price and market your home better.

5. You’ll Have Access To User Ratings And Reviews

Selling your home for the first time can be challenging and time-consuming. For starters, you need to determine who your target audience is, and what kind of home and service are they looking for. You’ll have access to all of this information when you compare different listing sites. Because listing sites showcase buyer ratings and reviews, you’ll know how to satisfy your target audience. You can even make use of any negative feedback posted and ensure that this doesn’t happen to you and your future buyers. By comparing listing sites, you’ll also know how wide a site’s market coverage is.

Choosing The Best

After comparing different listing sites, you’ll now have a better idea on what are the pros and cons of each. You’ll be able to easily weigh which among these listing sites are suitable to your needs and financial goals. Keep in mind why comparing listing sites is essential, and pour in time and effort to accomplish such a task before selling your home.


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