Real Estate Software Every Agent Needs In 2021


In today’s fast-changing world, realtors and real estate agents must use advanced tools to keep up with both customers and the competition. Therefore, the only way to move forward is by finding the best software tools to help your efforts.


From smart marketing promotion tools to social media management tools, and more, a real estate agent must put together a basic toolkit that can improve their reach and bring on more leads. 


Since we know it’s difficult to find the right tools for your needs, we will discuss the top three most important ones below.

CRM Software

Networking and good customer relationships are the backbone of a successful realtor’s career. And, while they are always looking for new customers, they also have to maintain their current relationships. Therefore, as their portfolio increases, so does their network, and it can become troublesome to manage after a certain threshold.  


Luckily, this problem can be solved with a reliable Customer Relationship Management software (CRM). This type of software allows users to set automated tasks (such as sending emails to new customers or sending customized offers and newsletters), monitor sales pipelines, and keep contact records (among others). 


Still, the offer is so diverse that it can be difficult to choose the right CRM for a realtor. Therefore, it is important to keep up to date with reviews of CRM software used in the real estate industry. This way, you can learn more about their features, pros & cons, and opinions from real users.

Social Media Management Tools

Social media platforms allow you to stay in touch with your audience and lay the ground for attracting new opportunities. Moreover, it helps you show your audience that you care about their issues by offering valuable advice and tips (like how to furnish a freshly-bought house).


But which platform do you choose out of the multitude out there? And should you limit your reach to just one platform? The best way to increase your audience is to use several of the most popular platforms, but this cannot be done efficiently without using a management tool that lets you centralize the information and automate the process.


So, to make sure your time is well-spent on social media marketing, it’s best to start with selecting the right management tool for your needs.

Email Marketing Automation

Email marketing is still one of the most cost-efficient and powerful marketing tools out there. But you must know how to use it in order to get the best out of it. Just like with social media management, you need a tool designed to automate the email marketing process. This tool will let you stay on your customer’s radar by sending personalized emails and newsletters. Moreover, this tool can be integrated with the CRM software, which will help identify serious leads and prospects quite early in the sales process.


In short, an email marketing automation tool can save you time and resources while taking care of your customers based on a wide range of factors.

Wrap Up

The list could go on, but if you have the three tools mentioned above, your customers and networking efforts will be well-supported. Therefore, when the time comes, you will know what other tools to include in your kit.

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