Real Estate Marketing: 8 Unique Ideas from Professionals



Disruptive technologies have led to a dramatic transformation of the real estate industry. Recently, real estate professionals have started working with digitized and brand-new real estate operating models. It doesn’t matter if they are researching what listings real estate aggregators are publishing or applying for financing via online banking, the year 2022 has brought rapid innovation when it comes to buying real estate. Even house showings have become virtual.


In this environment, there’s no surprise that the real estate industry, which is continuously changing, demands creative digital marketing options to succeed. This article presents 8 effective and unique marketing strategies that can be adopted for a real estate business to have bulletproof success.


Creating Videos for Real Estate

The trend that reinvented the concept of real estate marketing this year is creating video content. Agents who are more innovative and want to compete must develop more interesting video marketing strategies.


In real estate, the buying process seems to be more and more enhanced by video strategies. Listed properties need to attract clients, and this is no longer that easy if only written and photo content is used. It seems that listings with video content are in higher demand. It’s very important to have professionals making the listing videos to entice prospective buyers. And these videos have to highlight the properties’ features that impress the most.


Videos also happen to be the most effective for building the realtors’ brand. When a realtor has educational content targeted at a certain audience, that realtor earns more trust. Prospective customers and investors will choose you as an agent only if they see that you know how to present your expert knowledge.


Optimizing Social Media Accounts

Perhaps your business already has accounts on most social media platforms or all of them. But posting content on these platforms is never enough to ensure success. What you need is to develop a social media strategy for marketing. On the other hand, if you are a complete marketing novice you could search for help from specialized marketing agencies, trained freelancers or hire an in-house marketing specialist.


Start by seeing how social media channels are attracting all sorts of leads and are suitable for different digital content types. This doesn’t mean that you should have the same posts on different channels. Adapt your content to each platform that you are using. For instance, if you have an infographic published on your business’s website, ensure that it’s saved in more than one format so that it can be posted on each social media channel.


Creating Virtual Tours for Listings

A study says that listings presenting virtual tours are viewed by 87% more than listings without virtual tours. This comes as no surprise, seeing that VR technologies have almost taken over during the COVID-19 pandemic. It’s not that difficult to create a virtual tour for a property. Even people who aren’t so good with tech can do it, considering that there are many software tools that can be of great help here.


Using High-Quality Photographs

While virtual tours and videos are increasingly more important in the real estate world today, using high-quality and attractive images matters, too. When prospective buyers are looking for a home, they pay attention to pictures first. It seems that market properties with good images sell 32% more rapidly than properties without any pictures. Use the Expertise and Snappr platforms to find talented and expert property photographers where you live.


Real Estate Blogging

While visual means seem to drive the real estate industry and marketing terrain, written content still isn’t redundant, remaining an important tool for any digital marketing strategy. Running a real estate blog is not only easy, but also cost-effective if you want to build a reputation and attract more leads for your business.


Before starting your real estate blog, consider a few factors. First, make sure you are ranking high on Google and other search engines. This means that you need to know what keywords to use. You might be a good real estate agent who’s aware of these keywords in the real world, but when it comes to the online environment, you need to conduct research on the best keywords in your niche. Your intuition and expertise won’t be enough.  


As soon as you identify the target keywords that attract high traffic, you can start writing unique content that’s valuable and addresses the popular topics. While this is not a general rule, your blog post should have at least 1,000 words in length. If you’re not the best writer out there, you can hire someone who specializes in writing content. Make sure this person has a natural tone and knows how to make their content sound professional. After all, you’re one of the real estate professionals, not content marketers.


If your real estate blog is filled with high-quality content that ranks high with online searches, you will be sure to attract more leads. Prospective customers will come across your website and look for your contact info there. They will reach for your listings like never before, and all that will be left for you to do is to close the sales.


Launching Webinar Series

Digital marketing is changing every day. Lately, it has started relying on webinars, as these offer people who don’t know much about niche access to some of the most advanced courses taught by professionals. And it goes the same with real estate. If you launch a webinar in real estate, no one will be able to undermine your authority in the industry anymore.


Most of the sales cycle involves reliability in real estate, as you need to gain your potential customers’ trust. People who want to either sell or buy a home are looking to work with agents that know how to do their job, and webinars are the perfect way to show them that you indeed do.


Further, webinars matter the most for those agents who are involved in real estate investing and not those agents in the home buying and selling business. Investors have to be informed about many things, so they follow agents who are studying their subject of interest. This means that a webinar could help you market the real estate investing customer area.


Claiming and Filling Agent Profiles

The housing market in the US uses many specialized websites that host free agent profiles. Agents can have their profiles claimed to fill them with information like name, contact info, brokerage, covered markets, and the expertise area. There are even such websites that allow sharing content or blog posts.


You can use agent profiles to get the traffic and authority of websites that rank high on Google and other search engines. Analyze the real estate-specialized websites in your area if you want your presence to be updated. This way, property sellers and buyers can have free exposure to the agents that perform best in the real estate market.


Creating Websites with Landing Pages for Mobile

Everyone went mobile lately. More and more people are using smartphones to surf the web and look for businesses that can offer the products or services they need. In 2022, a mobile responsive website is highly important. Luckily, it’s easy to create it. No-code software tools such as Paperform can help to make listings landing pages and have them running in a few minutes. There are also ready-made templates to help customize a landing page for any brand.



A strong digital marketing campaign can ensure the success of any real estate agent in 2022. Make sure to put the tips above into practice, as this won’t only help you attract more leads, but will also create a good reputation for your company. If you need help with marketing ideas, you can use the contact search extension to find a helper who knows how to defeat your competition. Don’t forget that the real estate industry is tough, and the times are more tumultuous than ever. This means that help is always welcome. Besides, by hiring a professional to help with marketing, you get a chance to focus on your area of expertise, which is real estate.


Compare listings