How Technology is Transforming the Property Market




With the continuous advancement in technology, industries that mainly rely on physical interactions have begun adopting new technology.


The introduction of technology in real estate enables firms to free up valuable resources and time for future growth. Below are some of the ways technology is transforming the property market.

How Technology Is Transforming The Property Market

1. Online Property Marketplaces

The property market relied on physical meetings between brokers and prospective buyers in the past. Currently, technology allows for secure online marketplaces to sell and buy properties. These sites have lists of homes on sale that meet most homebuyers’ needs.


You don’t have to interact with in-person realtors at any point when using these sites. Additionally, the brokers on these platforms charge affordable commission fees.


Investors can also do virtual wholesaling in these online marketplaces. They can buy and sell several properties without ever seeing them.


Online home loan marketplaces, such as Joust, can connect you with suitable brokers and lenders at affordable rates.

2. Virtual House Tours

Virtual reality offers a special try-before-you-purchase model in the property market. Through Aerial footage from 3D technology and drones, prospective buyers can have an immersive virtual experience of various properties from the comfort of their house. This saves time and money for staging a space since buyers can personalise it using virtual furniture.  


Even though most clients will want to tour the house physically prior to making a final decision, this technology speeds up the decision-making process by showing buyers what to expect before they commit time for a physical visit.


Nowadays, augmented reality tours feel so real that buyers can virtually evaluate the property’s state and interior details.

3. Task Automation

Real estate agents usually complete the same paperwork repetitively across several properties. This takes too much time that could be spent looking for new properties, networking and working leads on digital platforms. Currently, there’s cutting-edge technology that tackles this slackness by automating redundancies.


Task automation includes automated appointment scheduling, email marketing, and technology that selects and communicates with potential clients. You can use a service schedule software  or a WordPress reservation plugin to help you automate all those mentioned. These changes make a big difference in efficiency, prioritisation, and business strategy.


Repetitive task management is beneficial in asset management research which entails finding the monetary value of each property in a firm’s portfolio and making detailed spreadsheets of the data.


Technology tools monitor property valuations constantly and update the data automatically in real-time.

4. The Internet Of Things (IoT)

This is a collection of non-personal computer devices linked to the internet, for example, smart sensors that don’t need your input to transmit data. IoT is a major component of smart homes and home automation. It entails automating control of objects like electricity, curtains, and voice command around the house.


These smart devices enable realtors to entice potential buyers with internet ready homes. Smart doorbells and locks provide enhanced security by allowing tenants to see who’s at the door before responding. Landlords can also monitor potential security dangers using these devices.

5. Artificial Intelligence And Machine Learning

This is the art of computers improving task performance through pattern recognition or based on previous experience. Real estate firms use these systems to manage risks, gain higher profits, and regulate expenses using algorithms designed to factor in and predict the company’s concerns.


Property market search analytics enhances how potential clients are matched with suitable properties. Realtors use AI tools like chatbots to automate replying to frequently asked questions. Investor analytics sets revenue and expansion goals. There are also loan default predictor tools that access risk and majors on lucrative investments.


Brokers use AI for property price estimates. This technology offers precise mathematical modelling that estimates prices more accurately. Realtors no longer rely on house features and neighbourhood-level factors to evaluate a property price. AI considers noise levels, nearby schools, and historical crime statistics, among other metrics.

6. Blockchain

Most people are aware of how blockchain is used in cryptocurrency but can’t make the connection between this tech and real estate. Blockchain has several applications in various areas of e-commerce, including the property market.  


This technology is used to verify encrypted transactions and confirm that no interference affects the financial records. Blockchain is helpful in fractional property investments and enables a proprietor to sell parts of their stakes in a particular holding.


The technology also proves helpful in the safe storage of important documents like property titles.

7. Customized, Targeted Real Estate Advertisements

Brokers in the property market can now target high-end clients for new on-sale homes by using Ad-tech. Personalised ads have impacted the property market positively since you can target ads based on various metrics like proximity to other homes, multiple bathrooms, etc. These Ads attract several clients and help real estate companies realise more profit.

Wrap Up

These technological advances have accelerated the pace of business in the property market. Since consumers seek centralised experiences, professionals in the property market should adjust to these changes to ensure they offer quality services to their clients.


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