Helpful Real Estate Video Marketing Tips



For real estate agents, video marketing is essential for attracting and keeping clients. Videos can help you sell your services and showcase your expertise.

While many agents are familiar with the basics of video marketing, you can take your videos to the next level in several ways. Here are some helpful tips for real estate agents who want to use video to improve their business:

Find the right video editing software for your business and needs.

Finding the right video editing software is one of the most important steps in creating a high-quality video. There are plenty of free options available online, but these programs lack advanced features like green screen removal or motion tracking that help improve quality and create high-impact visuals.

There are plenty of good options for editing videos and adding music, special effects and other elements to help make your videos stand out from the rest. You might need to invest in great software if you want the best video editing software. Don’t use a free version of video editing software if you want something that will give your videos professional results.

That should not stop you from trying out the free versions first, though. In this way, you will learn which ones fit your goals before committing to a paid version..

Use call-to-action in your videos.

A call-to-action is an instruction that prompts viewers to take action on your website or social media page — such as clicking on a link or visiting another page on your site. You can create calls to action by using text overlays on top of images or adding buttons at the end of your videos that link back to your site’s landing page.

If you want viewers to take a specific action, such as signing up for your newsletter, make sure your video has a clear call-to-action at the end. You can also use pop-ups or overlay bars that appear when someone pauses the video or clicks on a link within it.

Make it simple for viewers to distribute your videos.

Include a link on each video so viewers can easily share it with friends and followers. Create a branded channel where all of your videos can be found. This makes it easier for viewers to find all of your content in one place instead of having to search through multiple platforms like YouTube and Facebook.

Ensure you’re using high-quality production equipment (such as lighting, microphones and cameras). The better quality the video, the more likely people will be interested in watching it — which means more views and shares!

Optimize the video by adding a keyword-friendly title and description.

Optimize the video by adding a keyword-friendly title and description. This will help ensure that your video shows up in search results when someone searches for keywords related to your business.

Include tags in the description of your video that include relevant keywords related to your business. This will help different platforms show your videos in relevant search results and help viewers find them if they share them on social media platforms such as Facebook or Twitter.

Make sure you have permission from anyone who appears in the video before posting it on any platform. If copyrighted materials exist in the background (such as music), ensure you have permission from the copyright owner so you don’t get sued by someone claiming copyright infringement!

The key to great video marketing is to remember that you are trying to market and sell a property, not just inform about it. Be enthusiastic. Be concise. Be friendly and informative. 

Use title cards where needed. Using voiceover on real estate offers is a great technique that you can try, One of its benefits is that it allows you to use what would otherwise be a dead time in your necessary walk-through. Follow these tips and see your improved results on viewer count and even sales!

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