The world of business and commerce is constantly changing. Techniques that worked a decade ago may not be as effective today as new ways of doing things continue to emerge. This is especially true in real estate marketing.
Traditional media, while still relevant, is no longer adequate on its own for promoting your properties. If you are going to sell real estate quickly, knowledge and application of digital marketing is essential. Here are some of the most important reasons why realtors and home owners should tap into digital marketing.
1. Your Buyers Are Online
According to the Digital 2021 report, there were more than four billion internet users worldwide, at the end of 2020. If the majority of the world’s population is already online, then so are the majority of prospective home buyers.
People rely on the internet every day to find a wide range of information, including identifying properties they are interested in. If someone is contemplating buying property, they are likely doing a lot of research online, including which neighborhoods they love, home prices and trends, as well as which features they want. If a buyer finds a home they love online, they may just contact the listing agent directly, instead of contacting you for help. Check out these real estate marketing ideas to know how todays trends are shaping the real estate world!
Traditional marketing channels are one-way. You publish an ad and hope people see it and respond. Think about billboards, newspapers, brochures, radio and television ads. With these methods, it is impossible for you to include every question a potential buyer could have.
However, if someone sees such ads and wants some clarification about the property you are selling, getting in touch with you can be tedious. With digital marketing, a potential buyer can contact you instantly, simply by clicking on the ad, email address, URL or phone number. Immediately, they are connected with you and can ask any questions they may have.
3. Personalized Experience
Traditional advertising follows a broadcast approach. You place an ad in the paper or on television and virtually every person sees the exact same message. Of course, you could always vary an ad by geographical location, but it still remains fairly generic for the audience.
On the other hand, digital marketing allows you to personalize real estate ads based on your audience’s interests, hobbies, spending habits, socioeconomic status and more. Digital marketing allows you to craft ads with greater personalization than can with a traditional ad.
4. Relevant, Quality Leads
One of the biggest challenges with traditional marketing is determining just how many of the people who see or hear your ad are actually interested in what you are selling. Even when you get inquiries, a sizable number of these will be low-quality leads driven by curiosity and not actual purchase intent.
When your digital ad goes live on platforms such as Google Ads or Facebook Ads, it will not be displayed to everyone. Rather, it will only show to those who fall within the demographics you have specified, or those searching for that type of real estate. That way, the leads generated by such marketing are of high quality and will have a better chance at conversion.
5. Location Independent
Just because the property you are selling is in a particular city does not mean only people living in that city would be interested in buying it. Traditional marketing is often limited to one geographical area. Even if you want your ad to be visible in other cities or countries, the cost of doing so can be prohibitive and the ad will still not be as targeted as it should be.
With digital marketing, you can reach interested buyers who live in a different city, state or country from where the property is located.
In Real Estate, Time Is of the Essence
Digital marketing is a great way to quickly get your property in front of the people who would be most likely to buy it. If you are not using online marketing to drive your real estate advertising, you are missing out on its many important benefits.