Fitzrovia () is a district in central London, near London's West End lying partly in the City of Westminster (in the west), and partly in the London Borough of Camden (in the east); and situated between Bloomsbury and Marylebone, and north of Soho. It is characterised by its mixed-use of residential, business, retail, education and healthcare, with no single activity dominating. The historically bohemian area was once home to such writers as Virginia Woolf, George Bernard Shaw and Arthur Rimbaud.
Although often described as upmarket and home to some celebrities, like much of inner London, Fitzrovia residents have a wide disparity of wealth and the area contains a mix of affluent property owners as well as many private, council and housing association tenants. The neighbourhood is classified as above-averagely deprived, and parts of it have the worst living environment in the country according to a government report that ranked sub-wards by quality of housing, air quality and the number of road traffic accidents. In 2016, The Sunday Times named the district as the best place to live in London.
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