Online Agents Succeed Without Rightmove

  • 14 years ago
  • Uncategorized

One of the UK’s most established private house sales websites in the UK  has become the most successful online estate agent according to a report published at industry website Estate Agent Today.

The report undertook a comparison of online agents, looking at their prices, services, year established and the quality and popularity of their websites.

The quality of each online estate agent’s website was judged using an online tool known as Website Grader (WG) which compares various factors to give an overall score out of 100. The factors include online visibility, online popularity and the structure and features of the website.
Surprisingly, iSold – theSpicerhaart venture backed by Tesco – does not feature in the top six online estate agents ranked by quality of website:
1.) The Little House Company
2.) My Property for Sale
3.) Half a Percent
4.) 121move
5.) House Revolution
6.) House Network

iSold does, however, come second in terms of traffic. A site traffic measurement tool called Alexa was used to compare online traffic levels. This came up with the following top six:
House Network
My Property for Sale
The Little House Company
House Simple
The report’s author, James Cole of The Big Property List, said the online estate agency sector was characterised by new entrants or former estate agents starting up online. But the top two, in terms of website traffic and quality of their website, were both former private sales websites which had converted into estate agents.

He said the reason why both The Little House Company and My Property for Sale had scored highly was because, as private sales sites, they had not been able to use property portals like Rightmove to market their properties and so developed by strong online marketing strategies promoting their own websites.

Source: Estate Agent Today

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