Buying A Place In The Sun Back On The Agenda

  • 15 years ago
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The second A Place in the Sun Live event of the year took place at Birmingham’s NEC this weekend and once again delivered a strong consumer audience. The three day event, from 2nd-4th October, saw one of the show’s highest ever ratio of visitors to exhibitors and confirmed the cautious optimism being felt across the industry.
Alisdair Macdonald of exhibitor Polar GM said: “This has been the most productive exhibition we have attended in the UK over the last two years. Numbers of course are down but the quality of clients now visiting is excellent and they’re generally serious buyers. We took a number of reservation deposits on the Thailand Koh Lanta project we are marketing. An extremely professional, well run, targeted exhibition.”
Andy Bridge, MD of organisers APITS Ltd, was pleased with the attendance of 3,891 visitors (excluding exhibitors and staff) and said it matched the floor plan. “You can only have as many stands at the show as the visitor footfall will satisfy,” he said. “We knew the likely audience size and designed a floor plan to reflect it. The result was that 108 exhibitors had almost 4,000 visitors to share between them and that works; it works for the audience because the show is not too big or overwhelming, it works for exhibitors because there is less competition and plenty of visitors to go round.” Exhibitor David Palmer of Perfect Getaways agreed: “As a small to medium-sized company we are extremely prudent on advertising costs. APITS Live has proved to be excellent value for money.”
 The quality of visitors was key to the weekend’s success, with many exhibitors saying that the NEC audience was now better prepared and further ahead with their plans to purchase overseas. According to Pat Tan of Prudential Palms “attendance at the show exceeded our expectations and the quality of the visitors was excellent. Many were ready to buy.” TM Real Estate Group’s Jeremy Aston said: “The exhibition has been better in terms of quality of client and in numbers than we expected”, while Graham Pyle of Countryside international saw visitors of “excellent quality”.
The most popular stands were for properties in the US, Spain and Turkey, with exhibitor Homes of America having a queue form around their stand. “Clearly visitors are in the market for a deal, but there seems to be a growing awareness that prices won’t fall much more and now is a good time to buy,” said Bridge. “Not only that, but the pent up demand of the last 18 months from people who didn’t buy because they were worried is starting to come through.”
The APITS team has already begun taking bookings for the first A Place in the Sun Live event of 2010, to be held at London’s Earls Court from Friday 26th March to Sunday 28th March 2010 alongside The Ideal Home Show. Companies interested in exhibiting should contact

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