PRP\'s urban design framework for the Yuzhong district aimed to upgrade the urban function and image of the city. The concept was to reduce construction volume and increase the quality of green space within the City and create additional open areas. In addition PRP aimed to fully exploit Chongqing\'s historical and cultural assets, to reinforce the ecological quality of urban space and promote the organic regeneration of this key City.
PRP is said to be on of the world\'s largest multidisciplinary practices and is currently undertaking various large scale international projects. PRP is committed to design excellence and has won a large number of prestigious awards for its design and sustainability credentials. According to AJ 2010 rankings, PRP is currently the eighth largest architectural practice in the UK and has offices in the UK, Abu Dhabi and Moscow. For further information
PRP undertook a comprehensive assessment of the business viability of the key areas and the resulting masterplan has achieved the following:
*Improving the image of the City
*Opening up the river frontage, which is currently used as a road
*Creating a central connection of green space through the City with links to the riverside, which will increase the quality of light and air within the Central Business District
*Creating a visual link through the City - with \'green lungs\' to the riverside
*Facilitate the movement of industry away from the City centre to surrounding areas
*Creating two further bridges to link the Central Business District with the mainland
*Improving the environmental performance of existing buildings
*Reducing the residential population within the centre
PRP Director John Chapman comments: "Chongqing was a complex project as the City had grown organically and there was no central framework. The resulting masterplan has introduced a more European style masterplan by opening up the river frontage to improve the urban quality. We have successfully created \'green corridors\' throughout the City, which create a visual link through the district and vastly improve the central space."
PRP has undertaken several projects in China including the redevelopment of the Pencil Factory in Chongqing, into a residential high rise development now known as Oxford Street. Also the redevelopment of the EBHOR headquarters in Shenzhen City. For further information on PRP visit its website http://www.prparchitects.co.uk