Owning a piece of luxury property can be an exciting experience, but it is important that you know what to expect when it comes time to sell this property. You need to be prepared for selling to the luxury market and this may require making some changes or updates so that your home is ready to be purchased by an ideal buyer. Selling your home is not always easy but it doesn't always have to be as difficult as many people make it out to be. The level of difficulty, however, does increase when that home is a luxury home. You need a special kind of expertise necessary to identify the ideal buyer and sell a luxury home in Florida. Most real estate agents are not familiar with what it requires to sell a luxury home and the same is generally true when it comes to luxury home owners. It is critical that all proper steps are taken in order to set the home up for success.

Make Sure the Price Is Right

Putting the right price on your luxury home is critical whether the value is $1 million or $5 million or more. A real estate agent who suggests that the highest price is the best one can be a critical mistake for actually selling your home. “I can’t stress how important it is to price your luxury home competitively. Luxury  home buyers aren't a dime a dozen so you want to make sure you peak the interests of those that are looking with a fair market value” says Ella Dudayeva, founder of Chance Realty LLC. A real estate agency located in Florida known for selling luxury homes. A luxury home has to be priced aggressively or competitively from the outset in order to attract the type of buyers you're looking for. Since it is more common for luxury homes to sit on the market for a while, you do not want to disadvantage yourself for having a price that simply isn't competitive.

Marketing a Luxury Home


While the price plays a significant impact on how the home does on the market, there are other tools that should always be used when you are advertising a luxury home. Direct mailing and print advertising, of course, should fit into your real estate agent's marketing system. The internet, however, has made it easier than ever to share the news about a luxury home for sale. Social media, for example, along with crucial pictures that capture the essence of the home can be extremely valuable when you are selling a luxury home. You need to identify a real estate agent who already has practices in place to make this happen. “This should be the responsibility of the real estate brokerage you work with. Too often clients are satisfied working with agencies that aren't willing to put up the money for marketing” adds Ella.

Quality of Virtual Tours, Videos, and Photographs

It is very true that quality is more important than quantity when it comes to a luxury home. The lighting in the pictures, the scope of the pictures and the type of virtual tours and videos that you use can have a major impact on whether or not the home is sold. While every real estate agent can take pictures of a home, it takes an experienced real estate agent to understand how to capture the essence of a luxury home and to produce it in photographs that are meaningful and help to make things easier for you.            


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    Boris Dzhingarov

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