UK-based property marketplace, TheHouseShop, has launched an equity crowdfunding campaign on Crowdcube, offering investors a chance to own a stake in the company and join their mission to create a fairer, safer and cheaper way to transact property. Launched in 2016 by ex-MD of CitiGroup, Sebastien Goldenberg, and serial property entrepreneur, Nick Marr, TheHouseShop was created with the aim of bringing the entire property market under one roof.
see campaign here
Unlike the big agent-only portals (Rightmove and Zoopla), TheHouseShop developed a unique inclusive model that allowed them to work with everyone involved in the property market. By allowing both private individuals and estate agents free access to the platform, TheHouseShop have created an “amazon-style” marketplace where private and professional players sit alongside one another.
Traditionally, estate agents have been reluctant to work alongside private vendors and landlords, but Co-founder, Nick Marr, argues that times have changed and that the blending of private and professional players on a single platform is the way forward for the industry.
While many new entrants into the PropTech space have focused on working with the power of the portal duopoly, TheHouseShop has created a platform that is designed to sit alongside the titans of the industry – without trying to take them down.
Co-founder, Nick Marr, explains why now is the right time to launch acrowdfundingg campaign and why their inclusive model is the way forward for the industry:
“We’ve always loved the idea of offering our customers and the general public the chance to own a share in the company, but the timing has never been quite right, until now. The property market has changed dramatically over the past couple of years, but no one else seems to have developed a platform that works equally for everyone involved in the market. That’s where TheHouseShop steps in.”
“Unlike the big agent-only portals, we work with both private individuals and professional estate agents. We wanted to make sure that our offering to agents was just as attractive and valuable as our offering to the general public. We believe that traditional estate agents still have a crucial role to play in the market and we want to help agents grow their businesses and reach an alternative audience by working with us.”
TheHouseShop is a UK-based property marketplace that offers a one-stop-shop for buyers, sellers, renters, landlords and estate agents. With a unique inclusive model that allows us to work with everyone involved in the property market, we’ve created a platform to make transactions happen faster, safer and cheaper.
· The only property site that works equally for both private and professional players
· Over 3.3m properties added since launch
· More than 30 smart services for buyers, renters, sellers, landlords and agents
· A one-stop-shop with a suite of money-saving tools and services
· Tens of thousands of buyers and tenants searching for property each day
· A unique mix of properties you won’t find anywhere else
· A new source of leads and instructions for estate agents